Mindset was set up in Hyderabad in 1998 by a small team of advertising professionals, who had worked
for leading global advertising agencies.

In 2007 we entered into an association with JWT - India's largest and foremost advertising agency.
In a first for India, JWT opened office in affiliation with Mindset, rather than set up an independent
branch establishment here.

We believe we can deliver a new level of capabilities and resources to contribute to the building
of Hyderabad-based brands, both in the Indian market and globally. Here is what we can bring to
your party:

• A full-service advertising offering - a team of 45 people on the ground, spanning all the services
  you might need: Account Management, Creative, Strategy, Media and Production.
  
  
• A team of hard-core professionals, who combine experience with entrepreneurship and a
  “get-it-done" spirit
  
  
• An excellent track record, local roots and a unique understanding of Hyderabad business needs,
  which have added up to give us a strong brand equity in the market
  
  
• PR services through IPAN Hill and Knowlton, JWT's specialist PR company
  
  
• Direct Response capabilities, backed by the expertise of RMG Connect JWT's specialist
  Direct Response group
  
  
• Media strategy, planning and cost-effective media buying through Mindshare, a WPP company
  
  
• Event Management and Specialist "Activation" services, through Encompass, a JWT company
  
  
• Experience in Recruitment and Retention programs, especially for technology companies
  
  
• A deep understanding of the Andhra Pradesh market. (We have executed grassroots rural 
  communication programs for clients like the Govt of Andhra Pradesh, I.L.O. (International 
  Labour Organisation) and (Coca-Cola)